I stumbled upon this article on the Business Of Fashion site and immediately I was determined on reading it. Not for the fact that it’s about Supreme yet at the same time, I read it because it was about Supreme. This article gives you an overview on the brand which was created by James Jebbia in 1994, and how the brand has become the holy grail of urban streetwear. The fact of the matter is Supreme pretty much runs the streetwear game, accept it or not. I recommend this article to artists and entrepreneurs alike who want to step into the realm of streetwear fashion not only as a guide but to scout your competition.
From my perspective Supreme has definitely calculated the right formula for success, reaching out to the youth of the generation, staying a step ahead of the competition, never being repetitive and making sure to always know the angle of marketing your brand.
So read up on Part 1 in the title and read part 2 here.
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struggling-vandalism- Source: businessoffashion.com
